Your friend saw this resource on bethinking.org and thought you should see it:
Can We Use Social Media for Evangelism?
Review of a new book on
Sharing Faith Using Social Media. The book also explores the use of different biblical paradigms for evangelism.
See the full resource online by visiting bethinking.org:
https://www.bethinking.org/apologetics/can-we-use-social-media-for-evangelism
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bethinking.org is a collection of resources which aims to make sense of the big questions of life about God, Jesus and Christianity.